Last week, I appeared on ABC News to discuss what Coles (ASX:COL) and Woolworths (ASX:WOW) can do to rebuild their reputations after accusations of fake discount claims, which caused a drop in both share prices. Coles is set to defend itself to the Australian Compeititon & Consumer Commission (ACCC), but both companies must act quickly to regain public trust. One of them has the chance to rally community support by being the first to address the issues openly and make meaningful changes to their pricing strategies.

You can watch the full segment here: ABC News – What Coles and Woolies can do to rescue their reputations after fake discount claims

The Montgomery Fund and the Montgomery [Private] Fund owns shares in Woolworths. This article was prepared 1 October 2024 with the information we have today, and our view may change. It does not constitute formal advice or professional investment advice. If you wish to trade Woolworths, you should seek financial advice.